The home cleaning market is continuing to perform well as we move into the latter part of 2024. This is being fuelled by a rise in the number of under-35s using home cleaning services. 40% of under-35s now hire a cleaner for their home. It seems that the shift to remote work and heightened hygiene awareness post-Covid have also boosted demand. Despite some economic challenges, the home cleaning sector has proven resilient, with spending up 50% over six years. What was once considered a luxury is now viewed as an essential service by many, reflecting a notable change in household priorities.

Sittingbourne, United Kingdom, 23rd Sep 2024 - Over the last ten years, there has been a steady increase in the number of people using professional home cleaning services. Younger homeowners have been the ones driving most of this increase in demand. Over 40% of homeowners under 35 now hire home cleaners on a regular basis, compared to 15% of homes in older age groups. 

People's choices over how to spend their spare income, especially those under 35, have changed significantly over the past several generations. They are much more inclined to spend money on services that enhance their quality of life, such as hiring a cleaner, to give them back more time for leisure and personal interests. 

A growing understanding of the value of keeping a clean, healthy home environment has also fuelled the demand for cleaning services. Since many homes now double as places to live, work, and socialise, frequent cleaning is seen necessary by many households. The increasing need for time savings and cleanliness has led to a growth in the popularity of professional home cleaning services.

Economic fluctuations, including recent cost-of-living challenges, have had little impact on the domestic cleaning market. Regardless of the economic climate, homes still need cleaning, and people continue to view this as a high priority. As Andrew Watton, Managing Director of Diamond Home Support, points out, “Dust still settles in a recession.” This speaks to the consistent demand for cleaning services, even during financially difficult times.

Over the past six years, spending on cleaning services has increased by nearly 50%, outpacing most other sectors. This growth demonstrates the shift in perception—from viewing cleaning services as a luxury to seeing them as an essential part of modern household life.

As Andrew Watton summarises, “We’ve observed a continuous movement towards households placing greater importance on home cleaning. What was once considered a luxury is now regarded as essential by a growing number of people.” This reflects a lasting change in household priorities, where maintaining a clean and comfortable home is more important than ever.

Media Contact

Organization: Diamond Home Support

Contact Person: Andrew Watton

Website: https://diamondhomesupport.com

Email: Send Email

Address:Suite 118, St George's Business Park

Address 2: Castle Road,

City: Sittingbourne

Country:United Kingdom

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